Which platform is best for building your personal brand?

28th Apr 2021
Posted By Rachel Knibbs

Did you know that 82% of customers are more likely to trust a company when members of the Senior Management team are active on social media?

Not only does this highlight the importance of sculpting your own personal brand, but it also emphasises how social media can be a significant asset in growing your business long-term. Whether your aim is to increase brand awareness or to build stronger connections with prospects, dedicating time to a robust social media presence is definitely a worthwhile investment. There’s no denying the opportunities that can arise from personal branding and social media, but it’s crucial that you're on the right platform so that you’re seen and heard by the right people. So, how do you figure out which social channels you should be most active on? Keep reading to find out!

Some questions to get you started include - where is your audience? Should you focus on just one platform or multiple? What platform is your planned content most suitable for? It’s important to recognise which platforms are most suited to your personal brand - what works on Instagram might be the opposite to what works on LinkedIn. It’s crucial to develop a strategy that’s specifically tailored to the platform(s) that you're most present on - so let’s take a look at the characteristics of some of the most popular online platforms for business.

1. LinkedIn

Personal Branding on Linked In

Not only is it the most popular platform for B2B marketers, but LinkedIn is also one of the most powerful networking tools. This business focused platform might not have the highest amount of daily users in comparison to others, but it certainly does have a dedicated purpose for relationship building and lead generation. LinkedIn is perfect for connecting with like minded industry professionals and positioning yourself as an authoritative leader within your sector, which is key for creating a digital persona that leaves a lasting impression on your audience. Your personal LinkedIn profile can be used as an extension of your business that enables you to reach a larger pool of people, whilst allowing them to connect with you on a more direct and personal level.

"People buy from people, so posting authentic content from a personal account that’s closely associated with the business can have a really positive effect on your brand image. LinkedIn also has an in-depth and optimizable profile section in which you can increase your discoverability."

2. Instagram

Personal Branding on Instagram

If your target audience responds particularly well to visual content, you should consider incorporating Instagram into your personal brand strategy. This creative platform allows you to create a unique portfolio of storytelling content, which can strengthen your personal brand whilst reinforcing its purpose. It’s also becoming a hidden gem for businesses, as 81% of people on Instagram use the platform to research new products or services. Instagram offers plenty of cool features that allow you to engage and communicate with your audience; such as highlights, stories, live videos, reels, IGTV and more. Though it might not be for everyone, Instagram gives followers the chance to get to know the ‘real’ you and with the platform surpassing 1 billion global users recently, there’s definitely a LOT of potential for reach. So, if you want to increase your network whilst proving your authenticity and creativity, Instagram might be the perfect place for you.

3. Twitter

Personal Branding on Twitter

Last but not least we have Twitter. The fact that this platform is highly resourceful and conversational makes it ideal for personal branding. There’s so much you can do to solidify a credible and memorable personal brand as it takes direct engagement to a whole new level. Twitter is great for increasing brand visibility, not to mention that 82% of B2B content marketers used Twitter for organic content marketing in the last 12 months - proving just how valuable it really is. It’s the perfect platform for building trusting relationships with your audience, allowing people to truly understand what you stand for as the overall vibe is slightly more informal in comparison to the likes of LinkedIn and Instagram. You can share quick bursts of content more regularly and it doesn’t always have to be as polished - you're limited to 280 characters remember!

"With approximately 500 million tweets being published every day, there’s a huge opportunity to post frequent content and interact with relevant conversations that your target audience are interested in."

Once you’ve picked your preferred platform(s), the next step is consistency. If you’re not seeing the desired results from your personal branding efforts or if you’re ready to get started with it but don’t have the time, don’t panic! CCM Group has a team of brand specialists who can take the weight off your shoulders and manage your strategy for you. This way, you can focus on other priorities whilst we take your personal brand to the next level. So what are you waiting for? Get in touch with a member of our friendly team today here to get your voice heard at marketing@weareccm.co.uk.