We’re rebranding! So what does that mean for you?

25th May 2021
Posted By Tina Brown

It’s been a pretty wild ride for the whole team at CCM Group this past year, and we guess that in one way or another, it’s probably been the same for you?

Amongst all the craziness, we know that we must continue to evolve and innovate in order to bring the best possible service and support to our valued customers to enable them to continue evolving too.

Much like owning a house, every now and then you need a good old spring clean and reshuffle - and for our creative division (housing our print, design and marketing customers), it’s time for us to do exactly that.

So, we’re rebranding!

As you probably know, CCM Group has been fortunate to have experienced business growth in the past year, and from this, a whole new host of divisions have been built within the organisation. Our B2C brand portfolio has expanded rapidly, including Trusted PPE, My Smart Desk and REEL - and we’re not going to lie - it’s now getting a little bit tricky to explain absolutely everything that we do and offer under the CCM Group name.

Our services have also expanded to align with the dynamic and ever-evolving world of creative, meaning we now offer marketing services and graphic design to our clients to further support them and their objectives. We have invested in new team members, new filming equipment and much more to allow us to elevate our offering and meet our clients’ online and offline creative requirements, as well as continue to fulfil their print needs.

Our brilliant creative customers deserve clear, concise and beneficial messaging that is relevant to them, as well as a defined offering and purpose, which is the driving force behind our decision to rebrand the creative division. No one likes spam (unless you’re partial to spam on toast) or mixed messages (surely you’re not into that?!) and we know that our new brand will give customers better clarity, better focus and an even greater service.

What’s staying the same?

  • Our creative service offering. Under the new brand name, (which will be revealed soon!) we will still be providing end to end creative support encompassing print, creative design and marketing services.

  • The people! Don’t worry, the people you already know and work with aren’t going anywhere. Account managers, along with the marketing, design and support teams are all going to remain on hand and dedicated to helping you with whatever you need.

What will change?

  • The name. CCM Group is the parent company which houses all of our sub-brands and divisions, but the creative division will soon have a new, shiny name that better represents this area of the business.

  • The branding. With a rebrand comes a new visual identity. We will have a new distinctive logo and brand in place which you will begin to see across our new social media channels, emails, direct mail, and website.

  • Social media channels. Hopefully you’re already following CCM Group on social media, but it’s worth mentioning that we’ll soon be launching a brand new set of social channels which will boast relevant, engaging and creative content for our print, design and marketing customers.

We will continue to share all information of this exciting new rebrand with you so that you’re kept in the loop every step of the way. If you do have any questions at all for us in the meantime, please do reach out to your account manager or email us at marketing@weareccm.co.uk and we’ll be happy to chat things through with you. We’re a chatty bunch (as you probably know!), so if you’d rather call, we’re on 01623 625222.