Following the latest announcement from the UK Government, which states mandatory items such as protective face masks, gloves and visors will no longer be exempt from the 20% sales tax as of 1st November 2020, our consumer facing brand falling under our CCM Axis division, Trusted PPE, is launching a campaign aimed at combating this. The business will continue to put people before profits by maintaining the same pricing structure that the public have had access to since launching the business earlier this year.
Subsequently, Trusted PPE will be covering the cost of the price inflation on behalf of its customers during the month of November. This forms part of the business’ campaign as they fight for a U-turn on the Government’s decision, whilst continuing the battle for fairly priced, high-quality PPE.
“Inflating the cost of PPE items will result in the UK public overpaying for what is an essential everyday item.”
Trent Peek, CCM Group's Group Director and the Co-Founder of Trusted PPE explains, “Inflating the cost of PPE items will result in the UK public overpaying for what is an essential everyday item. This change comes at a time when financial strain is on the increase across the nation, and millions of people are at risk of unemployment. Trusted PPE has been battling for fairly priced PPE items since launching the online business in early 2020, and we now want to call on the UK Government to rethink this decision to continue to put the safety and protection of the country and our customers first.”
Richard Ardis, CCM Axis' Managing Director and Co-Founder of Trusted PPE said, “When we heard the news regarding the proposed changes in VAT for PPE, my initial reaction was anger and disappointment. As a business, our model is driven by our consumers and it's these people who are at the heart of our strategy, and so we’re disheartened by the financial implications this decision may cause for many households.
"We are hoping that by taking action now, campaigners may encourage a U-turn in the Government's decision. Our campaign is about fairness and doing the right thing and I think it’s important we remember that we’re still all in this together. We’ve decided that throughout November, our products such as face masks, clear face shields, aprons and gloves will retain the same pricing as in previous months. This essentially means that we as a business will take the hit and not our customers, hopefully giving enough time for change to be implemented.”