So, you have your website, your social media channels and your positive brand reputation - but how much are your audience really engaging with your content?
Attracting and engaging visitors to your website and social media profiles is paramount when trying to build, grow and maintain a positive relationship with your audience. Of course, there are many elements to this; including copywriting, imagery, relevant content and more, and we’re here to guide you through the most effective ways to utilise these key activities to boost your brand engagement.
1. Create and publish interactive content
Interactive content is a broad term, but it essentially refers to anything that encourages consumers to interact with it. Just some examples of interactive content are:
Surveys and Polls
Making sure that you create relevant content for your specific audience is the key to success when it comes to audience interaction. After all, what’s the use in trying to engage your audience in something that they’re not interested in?
What are the benefits?
In a study conducted by The Content Marketing Institute, 79% of professionals stated that interactive content had reusable value which, in-turn, resulted in repeat visitors as well as saving money. In addition to this,
81% agreed that interactive content captured audience attention more effectively than static content.
There are of course content-specific benefits too, for instance competitions and quizzes are a fantastic way to capture consumer data, while Q&As are a perfect way to communicate directly with your audience. Generally, the main benefits include increased website visits, increased social engagement and exposure, lead generation and standing out amongst your competitors.
2. Build and Utilise Your Personal Brand
A personal brand is about building your profile through niche stories that are unique to you and your business. We have learned ourselves this year through CCM's own marketing research and results that people love to learn about people, so why not start with you? Utilising your voice, your connections, your network and your platform, you will begin to uncover endless business opportunities. By marketing your own personal brand, you will create good brand exposure for your business, and we can perhaps all agree that personal brand marketing is also a much stronger and more important alternative to pushing sales-focused, generic content.
So how do I build my personal brand?
Personal brand marketing is something that our specialists at CCM Group have been investing time and effort into - and the results so far have been pretty incredible. By strategically sharing more personal and relatable content through our employees' social platforms, we have seen increased engagement with the CCM brand, been invited onto podcasts, been approached for industry expert quotes, generated business leads and formed more meaningful connections with our networks. Personal brand marketing takes time and effort and isn't always a high priority task on the agenda of busy business owners, and that's where our specialist team comes in to help. They can work with you to find your niche and become an authoritative figure in your sector.
Find out more about the importance of personal branding in our blog here.
3. Let your customers do the talking
Customer testimonials and reviews are one of the most personal and important ways to promote your business - but there is actually so much more to this than just brand engagement and promotion. The feedback that you get from your customers, current or previous, helps you to continually evolve your strategy to align with what your audience wants and needs. It’s important to showcase this type of content in an eye-catching and visually appealing way.
Creating branded graphics that showcase reviews, or filming a montage video of real-life customers talking about their experiences with your brand are some of the most effective ways of promoting your reputation and credibility, without running the risk of having content that is too text-heavy.
4. Improve your SEO strategy
Search engines play a major role in driving organic traffic to your website and other digital platforms. Inhabiting a favourable position on Search Engine Results Pages (SERPs) can help to drive more qualified traffic to your website, social media platforms and targeted landing pages - all while increasing brand awareness and encouraging engagement. Ensuring that you have quality, relevant content on your website is paramount when improving your SEO strategy.
You can utilise Google Analytics and other tools to get to know your audience’s online behaviour. Figuring out what engages them and draws them in, and equally, at what point their interest drops, can provide priceless insight into how you need to adapt your SEO strategy.
Read more about how to develop an effective SEO strategy here.
5. Run Competitions
Competitions are one of the best (and most fun!) ways of getting your audience to engage with you and your brand whilst also growing your following. A relevant competition with a decent prize is sure to create a buzz around your digital platforms, which is a perfect recipe for success when it comes to increasing engagement with your brand. Another bonus of running competitions is that your own followers will likely tag friends/family that may not currently follow you or be aware of your brand at all, increasing that web of awareness even further. You can also grow your email marketing list via competition entries - making them a cost effective way to drive engagement and audience numbers.
Things to consider when running a competition
Keep track of your budget
Create a promotional plan
Set realistic goals
Identify a worthwhile prize
Our CCM Client Marketing Team are specialists in Personal Branding, Brand Engagement & Content Creation. Contact a member of the team today and they will be happy to offer you advice and support to help you realise your marketing potential and achieve those all-important goals.