So many businesses get so caught up in marketing their services and products that they often forget to market the most crucial element of what makes them and their brand unique: themselves!
Everybody sees your personal brand; clients, prospects, colleagues, friends - it’s out there for the world to see, so it’s important to get it right! People don’t do business with companies, people buy from people which is why it’s crucial that your online persona reflects you and what you want to be known for. By investing in your personal brand, you can build deeper, more trusting relationships with your audience through humanised content, credible expertise and much more which in turn has a positive impact on your business.
Personal branding is no doubt one of the most powerful ways to gain exposure for your business, however, there’s much more to it than people think. A common misconception is that ‘a few posts on LinkedIn will do’ but in reality, it takes strategic planning, passion, consistency and a LOT of time and dedication.
Whether you want to grow your network, increase your business' online visibility or become identifiable as an authoritative leader within your industry, personal branding is the key to creating new opportunities.
So, if you’ve been back and forth wondering if you should invest in building a personal brand for yourself to benefit your business then you’ll definitely want to continue reading about our top 5 things to consider!
1. Brand Positioning - what do you want to be known for?
When people Google your name, what would you like them to see? An authoritative expert? A friendly face? A comedic figure? With personal branding, you're in total control of how others perceive you and that first impression is key when it comes to positioning yourself effectively. As Jeff Bezos stated, ‘Your brand is what people say about you when you’re not in the room’ so before you start filling your LinkedIn feed with anything and everything, take a step back and think about what you want these conversations to sound like.
2. Target Audience - who do you want to see your content?
One of the most fundamental elements of a successful personal brand strategy is having a well-defined audience. Your content will be wasted if it’s not getting in front of the right people, so you need to understand who you want your following to be and why. Who are they? What are they interested in? Will your content resonate with them? Build a persona of your audience so that you can effectively tailor your content to them and more importantly, encourage them to engage with it.
3. Creative Content - how are you going to engage followers with posts?
So you’ve nailed your brand positioning and you know your audience, now what? Next on the agenda is creative content. This is what will set you apart from your competitors and improve the visibility of your personal brand by encouraging your audience to engage with you. Relevant, varied and digestible content is a must - whether it’s video, infographics, podcasts, blogs or something else that you utilise, make sure that you keep it interesting! Creative content is key for a variety of things - there’s more in our blog here.
4. Online Presence - what platforms are you going to be active on?
Choosing the right channels to focus your efforts on is important when trying to reap the best results from your personal branding efforts. Reflect back on your brand positioning and audience persona stages to help determine what platform is best suited to your goals - where are your audience most likely to be? Are you focusing on B2C or B2B? Does the option of being able to target specific demographics via paid ads apply to you? No matter which platforms you use, you’ll need a strategy in place to ensure that your content is optimized and fit for purpose.
5. Availability- do you have the time to manage your own personal brand?
TIME. The most precious thing that most of us don’t have enough of! As well as dedication, research and patience, personal branding takes consistency and a lot of effort which people often underestimate. Commitment is key and if you’re not in it for the long-run, it simply won’t work. So, what if you don’t have the time? Or perhaps you simply don’t have the desire to do it yourself? Our brand specialists at CCM Creative can take the weight off your shoulders. By working closely with you to portray your narrative and build awareness of you and your brand, you’ll have more of that all-important time to focus on other priorities whilst welcoming the benefits of personal branding.
Ready to begin your journey? Drop us a message at firstname.lastname@example.org. We can’t wait to get to know you!